my thanks to the greatest force in

typography,

erik spiekermann

for inviting me to host HTMMOP.

 

es war eine ehre.

workshop for eden_spiekermann,

berlin:

 

"workshop was well worth it. we got great feedback and actually we are using the work for our new manifesto!

Steven B. Cook

Edenspiekermann AG

 

@edenspiekermann #mistakesonpurpose in berlin best workshop ever. cannot wait to play with the akzidenz grotesk family. thrilling! danke!

tweeted by @edenspiekermann

to 9816 followers.

art students league workshop was remarkable.

#brooklyn #howtomakemistakesonpurposeworkshop was fantasmo!

write laurie@rosenworld.com to get on the mailing list for the next scheduled opportunity to make a LULU of a  BOOBOO. or to

organize a #howtomakemistakesonpurposeworkshop for your team.

 

röhsska design museum director tom hedqvist on #mistakesonpurpose

 

can i get a witness?

(testimonials)

 

 

"playing with the studio 360 staff for an afternoon under laurie rosenwald's supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

 

 

-KURT ANDERSEN

HOST OF THE PEABODY AWARD-WINNING PUBLIC RADIO SHOW STUDIO 360

 

 

“this experience loosened up my uptight intellectual mindset

like nothing else.”

 

 

-ELLEN LUPTON, DIRECTOR, GRAPHIC DESIGN MFA PROGRAM,

MARYLAND INSTITUTE COLLEGE OF ART

 

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure-turning a perceived weakness into something personal, unique, and powerful. woe shall befall my pathetic enemies now!

 

 

-ALEX ISLEY, CREATIVE DIRECTOR ,ALEXANDER ISLEY INC. 2014 AIGA MEDALIST

 

 

"fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

 

 

-JOHN BIELENBERG

CO-FOUNDER AND MANAGING MEMBER, C2, PROJECT M

 

“let go of preconceptions. this workshop magically reveals that the worst way to solve some problems is to set out to do just that.  like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, -then you will find the problem is solves.”

 

-GREG GALLE, CO-FOUNDER AND MANAGING MEMBER, C2

 

 

"the laurie experience is an unexpected,  rousing and compelling oratory - a spinning class for the mind."

 

 

-STEPHAN J. CLAMBANEVA, IDSANYC

 

 

“this workshop gives even the smartest student a totally new view on visual force and speed. fun, fast and very useful!”

 

-TOM HEDQVIST, DIRECTOR, RÖHSSKA MUSEUM, SWEDEN

 

“laurie rosenwald takes no prisoners. make no mistake though, it works. students have great fun, but be afraid, be very afraid.”

 

 

-LAWRENCE ZEEGEN

ACADEMIC PROGAMME LEADER, SCHOOL OF ARTS AND COMMUNICATION

UNIVERSITY OF BRIGHTON, UK

 

 

“laurie’s workshop was a blast.”

 

 

-CYRUS HIGHSMITH

SENIOR DESIGNER, FONT BUREAU, INC.

 

 

“one of the most creative evenings i’ve had whilst being wrapped in black plastic."

 

 

-ROBERT NIGHTINGALE

VICE CHAIR IDSA NYC

 

 

"workshop: it was well worth it. we got great feedback and

actually we are using the work for our new manifesto."

 

 

-STEVEN B. COOK

edenspiekermann_

AMSTERDAM BERLIN SAN FRANCISCO STUTTGART

 

THE VELCRO STORY:

one day georges de mestral went for a walk in the woods. he got some burrs stuck on his pants. he played around with ’em.  he thought, “what could this be?” and now we have velcro. here’s what he didn’t do: he didn’t sit down at an empty desk and think, “what this world needs is a better way of sticking stuff together! i’m going to be creative now!”

trying to be creative is just deadly. it works about as well as trying to be charming. what we actually do in the workshop is top secret. after taking part, workshop alumnae are requested to respect “omertà” the mafia code of silence. it’s about surprise, so it must be one. penicillin, viagra, post-it notes. all happy accidents. mistakes. but how can you make mistakes on purpose? in the workshop, that’s exactly what we do. in not about just accepting ones mistakes- we really make them on purpose.

this workshop has been taught to writers, filmmakers, musicians, market researchers, salespeople, real estate agents, investment bankers, webmasters, swedish royalty, and moms. every discipline imaginable. anybody can do it. it is not just for designers, inventors, and people like that.

 

in canada, a herd of elk showed up. see?

you thought i was kidding, didn't you?

in every job, one wants to move forward, be creative. we all want to make good stuff. but when you try real, real hard and focus on being “good” this creates stress. patterns are repeated. we know how to get good results. we get the same ones all the time! computers. we all use them. and computers don’t make mistakes.

too bad, because mistakes are where newness and freshness comes from. out of the blue.

in the workshop, we get out of our own way- there’s no problem-solving, no critique, and so no way to fail.

what is the "take home? what do people get out of this?"

i guarantee you will surprise me, yourself, and everybody else. also, it's just plain fun.

people invent new things, and have unexpected ideas. that is what it’s for.

think of it as tuna surprise, but without the tuna.

details:

any number of participants can take part. if they can hear/see me, in a room, it works. it's only doing. showing, not telling. i tailor the workshop to suit people and their varied backgrounds. let me know what information you need, and i will supply it.

note - it is vital that nobody knows anything at all about the workshop beforehand.  it must be a surprise.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the development of branding and marketing, media and education:

 

edenspiekermann_

http://www.edenspiekermann.com

art directors club

http://adcglobal.org

IDSA

http://www.idsa.org

AIGA

http://www.aiga.org

american greetings

http://www.americangreetings.com

starbucks

http://www.starbucks.com

google

http://www.google.com/about/company

IKEA

http://www.ikea.com

the art students league

http://www.theartstudentsleague.org

SEED

http://seedmagazine.com

brandtrust

http://brandtrust.com

3rd ward

http://www.3rdward.com

meredith corporation

http://www.meredith.com

burns group

http://www.burnsgroupnyc.com

72andsunny

http://www.72andsunny.com

artek (finland)

http://www.artek.fi

WHITE arkitekter

http://www.white.se

stockholm design lab

http://www.stockholmdesignlab.se

banff centre

http://www.banffcentre.ca