what do people think?
“playing with the studio 360 staff for an afternoon under laurie rosenwald's supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."
-kurt andersen, host of the peabody award-winning public radio show studio 360
in a single word: wowza! the mistakes on purpose workshop was exactly what we need to loosen our creative bones without looking at a screen...thank god! it was 60minutes (our team had the abridged version) of sheer insanity in the best possible way. we were so loose & inspired afterwards that it felt like we collectively had a creative awakening of sorts, it was just such fun.
“laurie teaches by forcing—through the sheer power of her personality and in-your-face determination—everyone to let go of their preconceptions and to just draw, draw, draw. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do, then go find the problem it solves.”
co-founder and managing member, c2
starbucks creative camp
“the very best workshop i’ve ever seen to get people instantly unstuck - and open all the parts of their imaginations they didn’t even know about. a class as inspiring as laurie rosenwald herself.”
chief creative officer, collins
american design master, fast company
image award, national organization for women
“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure-turning a perceived weakness into something personal, unique, and powerful. woe shall befall my pathetic enemies now!"
-alex isley, creative director, alexander isley inc.
2014 aiga medalist
“laurie’s workshop is something between a wedgie and an epiphany. it’s a bit uncomfortable while it’s happening, but you walk away energized, inspired and looking at the world differently.”
"laurie rosenwald's workshop is a great way for your team to open the road to imagination and let your brain wander, and to stimulate innovation."
-jan van der lande
kikkerland design, inc.
“this experience loosened up my uptight intellectual mindset
like nothing else.”
-ellen lupton, director, graphic design mfa program,
maryland institute college of art
"fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”
co-founder and managing member, c2, project m
“one of the most creative evenings i’ve had whilst being wrapped in black plastic."
-robert nightingale, vice chair
"workshop: it was well worth it. we got great feedback and
actually we are using the work for our new manifesto."
-steven b. cook
"the laurie experience is an unexpected, rousing and compelling oratory - a spinning class for the mind."
-stephan j. clambaneva, idsa
“this workshop gives even the smartest student a totally new view on visual force and speed. fun, fast and very useful!”
-tom hedqvist, director, röhsska museum, sweden
"an important, unpredictable injection to our creative process."
-björn kusoffsky, ceo & founder, stockholm design lab
“laurie rosenwald takes no prisoners. make no mistake though, it works. students have great fun, but be afraid, be very afraid.”
-professor lawrence zeegen
dean of design, ravensbourne
ico-d / international council of design
“laurie’s workshop was a blast.”
senior designer, font bureau, inc.