Laurie Rosenwald is an author, designer, painter, and educator whose impressive body of work encapsulates her vivacious, outspoken, and colorful personality. Her most recent book, How to Make Mistakes on Purpose, which was the subject of her TEDx Talk and is accompanied by a touring workshop of the same name, gives readers and audiences insight into the beautiful world of creating through intentional acts of randomness - a way of working that helps individuals get unstuck and discover new skill sets. The workshop has been conducted for major businesses and brands like Google, Starbucks, Scholastic, Buzzfeed, and Johnson & Johnson, to name a few.
Fast, loose, and fun ultimately sums up Laurie’s one-of-a-kind design style. Additional written works include: All The Wrong People Have Self-Esteem, And to Name But Just a Few: Red Yellow Green and Blue, and New York Notebook, as well as several essays for Communication Arts and other notable publications.
Over her career, Laurie’s work has included animation, product design, and both online and print media for companies like The Atlantic, Bloomingdale's, the city of Paris, Coca-Cola, Fiorucci, Ikea, JWT, Knopf, Neiman Marcus, Nickelodeon, Ogilvy, Random House, Shiseido, Sony, Sundance Channel, Virgin, The Wall Street Journal, Warner Brothers, The Whitney Museum.
Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts. Her illustrations have appeared in The New Yorker, The New York Times, New York Magazine, The Atlantic, The Wall Street Journal, and Vanity Fair, among many other publications.
Outside of her career as a designer, Laurie has taught both Graphic Design and Illustration at The School of Visual Arts and Parsons School of Design, as well as Pratt Institute and New York University. She has been awarded by the Type Directors Club, Art Directors Club, American Illustration, Print Magazine, Communication Arts, and AIGA, and was nominated for the medal of AIGA and an Emmy Award.