how to make mistakes on purpose
is often described as a creativity workshop. but trying to be creative works about as well as trying to be charming.
this workshop is a party, an idea generator, and a painkiller.
making mistakes? everyone who hears that says, “oh, i’m already quite good at that.” ah, if this were only true. it’s not. i’ll bet you are highly skilled. and when you get good at something, you repeat it. it’s satisfying to know it will turn out right. what’s wrong with that? everything. because shared tastes and experiences, plus digital technology equal no surprises. and we need surprises to move onward and upward! here’s a 4 minute clip that almost, but not quite, shows why our highly organized, digital world needs a bit of a shakeup. sabotage!
WATCH WORKSHOP FILM CLIP HERE!
computers don’t make mistakes. big mistakes like velcro, champagne, and coca cola. so many things invented by accident are particularly fun and exciting. fireworks, dynamite, the big bang, and pringles? yes, please. and if things go south, the morning after
. . . there’s always penicillin.
not doing what everybody else is doing seems worthwhile in a world where jiff pom has 9.2 million followers on instagram. jiff pom is a pomeranian. innovation needs to go against the prevailing grain. to zig when everyone else zags. when you surprise yourself, you surprise others. and that is priceless in a world where everything seems to have been done.
how to make mistakes on purpose is not that adorable psychopath you once dated, your home pickling phase, or baby’s first tattoo. these may be spectacularly regrettable, but…no. what we do in the workshop is top secret. thousands of workshop participants, worldwide…all have sworn omertà, the mafia code of silence. it’s about surprise, so it must be a surprise!
if you’d like to talk about scheduling a workshop, either in-person or online, email: laurie@rosenworld.com
can i get a witness? some testimonials:
the most productive, creative, helpful, enjoyable, enlightening day my team spends together, learning about ourselves and our imaginations. i’d do it every month. my team would, too.
-brian collins, chief creative officer, co-founder collins san francisco / new york d&ad design firm of the year,
adage design agency of the year
“playing with the studio 360 staff for an afternoon under laurie rosenwald's supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."
-kurt andersen, host of the peabody award-winning public radio show studio 360
“this experience loosened up my uptight intellectual mindset like nothing else.”
-ellen lupton, director, graphic design mfa program,
maryland institute college of art
“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure-turning a perceived weakness into something personal, unique, and powerful. woe shall befall my pathetic enemies now!"
-alex isley, creative director, alexander isley inc., aiga medalist
"fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”
-john bielenberg, co-founder and managing member, c2, project m
“how to make mistakes on purpose!? you surely can do them virtually, via zoom! and it’s a welcome break from all the demands that the current time puts on us. we had an invigorating team experience with laurie that kept our heads buzzing with ideas, and filled our desks, floors and virtual folders with creative reminders! thank you, laurie, for a wonderful experience.”
– svenja leggewie, msod, director, insights and experience strategy, global healthcare company
“one of the most creative evenings i’ve had whilst being wrapped in black plastic." -robert nightingale, vice chair idsa, nyc
"workshop: it was well worth it. we got great feedback and actually we are using the work for our new manifesto."
-steven b. cook, eden_spiekermann_ berlin
“let go of preconceptions. this workshop magically reveals that the worst way to solve some problems is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, -then you will find the problem is solves.”
-greg galle, co-founder and managing member, c2
"the laurie experience is an unexpected, rousing and compelling oratory - a spinning class for the mind."
-stephan j. clambaneva, idsa
“in a single word: wowza! the mistakes on purpose workshop was exactly what we need to loosen our creative bones without looking at a screen...thank god! it was 60minutes (our team had the abridged version) of sheer insanity in the best possible way. we were so loose & inspired afterwards that it felt like we collectively had a creative awakening of sorts, it was just such fun. “
-hajdeja ehline, art director, adobe
“an important, unpredictable injection to our creative process”
-björn kusoffsky, ceo & founder, stockholm design lab
“this workshop gives even the smartest student a totally new view on visual force and speed. fun, fast and very useful!”
-tom hedqvist, director, röhsska museum, sweden
“laurie rosenwald takes no prisoners. make no mistake though, it works. students have great fun, but be afraid, be very afraid.”
-professor lawrence zeegen, dean of design, ravensbourne, vice president ico-d / international council of design trustee
a few of the companies and institutions who have invited me to do a workshop include: google, starbucks, adobe, edenspiekermann, johnson & johnson, buzzfeed, ikea, kikkerland, artek, collins, letterform archive, meredith, american greetings, national arts club, poster house, the aoi (uk), rgd canada, gdc canada, venturethree (uk), scholastic, white arkitekter, artek, ATypI, family action network, 72 and sunny…
in/visible conference
